Layrite pomade & Detroit Grooming Company Products*
LAYRITE HONORS THE TIME-TESTED TRADITIONS OF OUR FATHERS, AND THEIR FATHERS BEFORE THEM. WHEN TAKING THE TIME TO LOOK GOOD WASN’T ABOUT VANITY, BUT ABOUT PREPARING YOURSELF TO BE GOOD AT SOMETHING, AND TO DO GOOD FOR THE WORLD AND OTHERS.
In other words, why a man looks good is more important than how good he looks.
Like that man, we also take our time. And by doing so, we are able create the kind of high performance products that not only exceed expectations, but continuously reset the bar for traditional men's grooming in the 21st century. It is how we achieve our mission to passionately help people, barbers and communities look good, do good, feel great and Keep It Together everyday.
"We at Detroit Grooming Co. have a passion for beard care and all things facial hair. We believe that we share this passion with many other ardent beard enthusiasts, and want, with their help, to bring beards back to the forefront of public life. For too long now, beards have become a taboo trend, connoting either dirty, disheveled and unkempt hygienic behaviors, or hyper-masculine and macho social behaviors. At DGC, we want to emphasize the absolute simplicity of the beard and strip away all of the other projections that seems to attach themselves over time. Beards are not dirty, they aren’t wild, and they aren’t just for villains in films. Beards simply are."
* WE ARE CASH ONLY